Aparna Goldar, a smallholder farmer from the climate-sensitive region of Batiaghata in Khulna, Bangladesh, had long relied on traditional agricultural practices rooted in indigenous knowledge. Like many in her community, the complexities of the generic weather forecasts broadcasted on TV made it challenging for her to utilize them in her day-to-day farming activities. The resultant disconnect left her vulnerable to unpredictable climatic shocks, often jeopardizing her crop yield and livelihood.
The primary challenge Aparna faced was integrating the traditional complex weather forecasts into actionable advice for her farming practices. These forecasts were not specific to her needs, making them redundant for effective farming.
Recognizing the gap in communication and actionable advice, Dii transformed the way Aparna approached farming. Instead of generic forecasts, she began receiving specific actionable advisories straight to her phone. For instance, on days with a heavy rain forecast, she would receive a message saying, “There is a high probability of heavy rain in your area. Please ensure necessary drainage on your field. Don’t spray on your field as it would wash off.”
With Dii’s specific and actionable advisories, Aparna found herself better prepared to handle climate risks. The advisories not only simplified her day-to-day decisions but also significantly improved her crop production and reduced potential crop loss. Today, she stands as a testament to the transformative power of tailored agro-advisory, firmly believing in its capability to bolster agricultural resilience against climate threats.
Empowering farmers like Aparna, Dii is setting a precedent for how modern technology can seamlessly blend with traditional farming, ensuring a brighter and more secure future for agriculture in climate-vulnerable regions.